by Donald Wood
Last updated: 3:09 PM ET, Fri April 26, 2019
The American Society of Travel Advisors (ASTA) announced May 1 has been dubbed National Travel Advisor Day.
ASTA is looking to highlight its new designation for travel agents, now called travel advisors by the organization. The purpose of the day will be to educate the public on the benefits travel advisors and agents provide to consumers and the overall travel industry.
"We say a hearty, 'thank you' to all ASTA members all over the globe for all you do every day to advise and serve the traveling public," ASTA CEO Zane Kerby said. "Today is about celebrating the individuals who make up our growing and diverse industry. As the home for travel advisors everywhere, ASTA is focused on providing travel advisors the tools needed to grow their business."
"Today's travel advisors aren't intermediaries," Kerby continued. "They are trusted advisors-akin to financial planners and CPAs-whose knowledge allows them to navigate a complex array of suppliers to maximize value for their clients. Our yearly consumer research makes clear: travel advisors make the experience better! Happy Travel Advisor Day!"
ASTA provided three easy ways to spread awareness and leverage the advisor and agent community's collective power on May 1:
1. Advisors can tap the power of social media by sharing meaningful, insightful stories and tagging #TravelAdvisorDay and #ASTAadvisors with the easy-to-use social media visuals provided.
2. Make it count on Capitol Hill through Letters to Congress - already drafted - with just a few clicks to connect to your local and federal lawmakers on issues directly impacting you and your business.
3. In less than two minutes, let your value be seen by your local newspaper through our pre-crafted Letter to the Editor portal.
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