WHY IT RATES: Another new brand for Playa Hotels & Resorts.-Codie Richards, TravelPulse Associate Editor
Playa Hotels & Resorts N.V. (NASDAQ: PLYA) ("Playa") announced that it has entered into an agreement to assume the overall management of the Sanctuary Cap Cana resort located on prime oceanfront in the Dominican Republic.
Effective October 1, 2017, Playa will relaunch the brand and manage all operations, sales and marketing of this world-class resort.
The Sanctuary Cap Cana marks the first new brand addition since Playa became a public company in March of this year. It joins Hyatt Ziva, Hyatt Zilara and Panama Jack Resorts under the management of Playa Hotels and Resorts.
"We continue to execute our strategic plan, and we see the Sanctuary brand as another opportunity to grow in the luxury all-inclusive sector," said Bruce Wardinski, Chairman and CEO of Playa Hotels & Resorts.
Located on the coveted eastern tip of the Dominican Republic in the heart of Cap Cana, the adult-only, all-inclusive Sanctuary is located on 20.7 acres within a master planned gated community-including 2,100 linear feet of pristine oceanfront.
The 184-room resort features 33 luxury villas,12 unique suite categories, two-level suites on a private island, five restaurants, six bars, state-of-the-art fitness center, a full-service Sanctuary Spa and five pools throughout the resort.
In July, Playa also closed on the acquisition of a key strategic parcel of land, also in Cap Cana, Dominican Republic and has begun construction on a brand new 750 room Hyatt Ziva and Hyatt Zilara All-Inclusive Resort Complex.
Additionally, Playa has announced the opening of its first two Panama Jack Resorts in Cancun and Playa del Carmen for December 2017.
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